Formtool Web design + development, Branding

Website Design
Print Design
Art Direction

I collaborated with a New Zealand-based steel manufacturer specializing in high-quality, precision-engineered steel mill products to revamp their brand identity and online presence. My role involved designing and developing a modern, user-friendly website that not only aligned with their industry standards but also enhanced their digital brand experience. While refreshing their identity, I carefully considered their original style guide, ensuring that the new design remained consistent with their established brand while introducing a cleaner, more contemporary aesthetic. The result was a strong, professional, and visually compelling brand identity that reinforced their expertise and reputation in the steel manufacturing sector.