pringo.
Branding
UI
Website Design
A fresh and playful brand identity design for a local Melbourne brewery. pringo is a new beer that has the taste of an IPA but contains less alcohol—making it more like a light beer. It’s designed to help people cut down on the amount of alcohol they consume. It’s 100% beer made with hops, and it’s completely vegan, gluten-free and has only 77 calories per can.
A vibrant and playful brand identity crafted for a local Melbourne brewery, Pringo is a refreshing take on beer culture. This innovative brew delivers the bold, hoppy flavor of an IPA while containing less alcohol—offering a lighter, more mindful drinking experience. Designed for those looking to moderate their alcohol intake without compromising on taste, Pringo is a 100% authentic beer, brewed with premium hops. It’s also completely vegan, gluten-free, and contains just 77 calories per can, making it a guilt-free choice for beer lovers who want balance without sacrifice.
